Kat, WTF.
- Kat Jeske
- Jun 29, 2025
- 2 min read
ya'll forreal... wtf??
We opened a HAIR SALON. I know, I know... I was complaining about how busy I was running Wallie Wax AND Poppy & Vine but hear me out.
I met Hannah Weber. She came to me wanting to expand her services from hair to facials and waxing. She started one day a week since she was full time at her other Salon. I knew I'd love to have the space for Hannah to do her whole thang, hair and all. We just didn't have the room at Wallie Wax, but you know what I did have? A commercial property that used to be a salon that I had Poppy's in until we outgrew it.
It was too good, an easy transition. I told her I couldn't own it alone, I wanted her to co-own it with me, make it all her own. My job was the branding, marketing, bookings, etc. We expanded off Wallie Wax to create Wallie Hair Co.
Two locations. Full service Salon. 145 & 230 S Santa Fe.
We hired our first Hairstylist, Hollybel. She just moved here from Colorado and we met and instantly clicked. She shares our same values & vision. We want an inclusive space similar to Wallie Wax.
I just want to share all the success and I can't help it when I find people who I wholeheartedly believe in. Do ya'll know how fucking amazing it feels that I've created spaces for 7 solo beauty professionals to run their businesses successfully? I wouldn't have this gorgeous spa or salon if it wasn't for Angel, Peri, Dani, Marisol, Dakota, Hannah, Hollybel and Emma.
Where would I be if I hadn't taken the risk opening Wallies? I'd be a solo esti, books still closed, turning everyone away because I was overworked. Making BANK. and having little responsibility other than taking care of my clients. But I saw something bigger, a space unlike anything this town/state has ever seen.
I'm ready for the slow down, to help my girls continue to successfully run their businesses, for Poppy's to keep the pace & I cut back my schedule. I feel good knowing I've always done everything with the purest intentions, not lead with greed. I feel good knowing I've made an impact, changed the way a lot of salons do their menus to be more gender friendly, pushing people out of those old Salon norms.
I love ya'll, until next time.
xoxo
The Salina Esthetician
It is truly inspiring to see how you have expanded from a solo esthetician to creating inclusive spaces for other beauty professionals to thrive. Building a community-focused brand takes a lot of hard work, and having a strong online presence is such a vital part of that growth. For entrepreneurs looking to increase their visibility like you have, utilizing a free business listing for black owned business can be a great way to reach new clients. Supporting local ventures and ensuring they are easy to find through Business directory submission for black owned business helps build the kind of diverse business community you’ve championed here. Can’t wait to see what’s next for Wallie Hair Co!
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What an inspiring journey! It’s amazing to see how passion, community, and smart decisions can transform a solo esthetician into a thriving business owner with multiple locations. Stories like this remind us how important visibility is — not just in real life but online too. If anyone reading this is trying to grow their own venture, make sure to Get Listed Today in a Local business directory so more people can discover the amazing services you offer! Cheers to continued success and community impact!